E-commerce Website Performance Evaluation: Technology, Strategy and Metrics

Sumit Gupta

Amity University Uttar Pradesh, Lucknow Campus, India.

Pooja Khanna

Amity University Uttar Pradesh, Lucknow Campus, India.

Sachin Kumar *

Amity University Uttar Pradesh, Lucknow Campus, India.

Pragya

MVD College, University of Lucknow, Lucknow, India.

*Author to whom correspondence should be addressed.


Abstract

Customers can shop conveniently online with the help of the Cooperative Store Management System, an e-commerce web application, without having to go to the store in person. This technology seeks to lessen the effort of sales staff and eliminate the possibility of manual errors by automating data entry operations. Customers can save costs dramatically and gain valuable time by using this method. In addition, clients may take advantage of increased convenience and better service quality because to the fact that these services are available from the comfort of their homes, which promotes customer retention and draws in new customers. Work has unraveled the intricacies of web development process, shedding light on the challenges faced and the inventive solutions devised. From the complexities of user interface (UI) and user experience (UX) design to the thoughtful analysis of essential qualities for our online store, every facet has been meticulously examined to ensure that the platform prioritizes user involvement, seamless navigation, and efficient communication channels. A detailed study is done to analyse the drawbacks of using marketplaces instead of self-owned sites for small scale business. This work shed light on the processes that went into the creation of a website. Additionally, it provides a thorough analysis of the architecture, Technology, and system's functionality. Facebook News Feed that uses React for dynamic contents, react.js allows for efficient updates to the news feed in real-time without having to reload the entire page. while in LinkedIn Mobile its mobile app uses AngularJS for front-end development. Very limited amount of research work done till date explores the issue of web strategy in web site evaluation, and none includes web strategy in their evaluation frameworks. Citing above problem, a strategic framework was adopted to ensure consistency and provide an efficient solution. AngularJS provides a structured framework for building dynamic and responsive user interfaces. For the use case - MERN Stack website, the Largest Contentful Paint comes as 3.8 sec, First Input Delay comes as 20 milli-sec and cumulative layout shifts come with no delay. These scores provide suggestions for improving various aspects of performance, such as optimizing images, leveraging browser caching, and minimizing render-blocking resources.

Keywords: E-commerce, web based application, largest contentful paint, first input delay, cumulative layout shift, MERN stack


How to Cite

Gupta, S., Khanna, P., Kumar, S., & Pragya. (2024). E-commerce Website Performance Evaluation: Technology, Strategy and Metrics. Asian Journal of Research in Computer Science, 17(6), 114–125. https://doi.org/10.9734/ajrcos/2024/v17i6461

Downloads

Download data is not yet available.

References

Başeğmez H, Özdemir K. Website Performance Evaluation by Grey Relational Analysis: A Research on Companies in BIST Technology and Informatics Index. Acta Infologica. 2023; 7(1):47-58. Available:https://doi.org/10.26650/acin.1165100

Andry JF, Loisa J. The E-Commerce Potential for Home-Based Businesses: A Case Study,” Jurnal Ilmiah Fifo. 2016; VIII(2):23- 27.

Vatrapu, Sidhartha Reddy, Design and Implementation of E-Commerce Site for Online Shopping All Capstone Projects. 2014;79

Barnes S, Vidgen R. Webqual: An Exploration of Web-site Quality,” Communications. 2000;1: 298–305.

Salvio KBV, Palaoag TD. Evaluation of the selected Philippine e-government websites’ performance with prescriptive analysis. In google scholar; 2019.

Junaini SN. Navigation design and usability evaluation of the Malaysian public university websites, in Proceedings of the Second National Conference on Cognitive Science CSC, Kuching, Sarawak, Malaysia. 2001;31-39.

Sukhpal K. An automated tool for website evaluation,” International Journal of Computer Science and Information Technology. 2012;3(3):4310-4313.

E-commerce in India: its challenges, advantages and disadvantages Jagdish. H. Gojiya Assistant professor, Mahila college khamta

Al-Lami, Ghada & Alnoor, Alhamzah. E-Commerce: Advantages and Limitations. International Journal of Academic Research in Accounting Finance and Management Sciences. 2021;11: 153-165. DOI:10.6007/IJARAFMS/v11-i1/8987.

Kawa, Arkadiusz & Wałęsiak, Magdalena. Marketplace as a key actor in e-commerce value networks; 2019. DOI:10.17270/J.LOG.2019.351.

Study Effectiveness Web Site E-Commerce and Marketplace in Increasing Consumer Trust in Indonesian Retail Food Industry Bobby Reza1,*, Sri Sukartono2 , Nur Azis3 , Novi Irwansyah4 1, 2, 3, 4 School of Management, Sekolah Tinggi Ilmu Ekonomi, Indonesia

E-Commerce Website Using MERN Stack. 1Akarsh Shrivas, 2Aniket Pawar, 3Pratham Mishra, 4Prof. Satish Chadokar,1-4 Department of Computer Science Engineering, Shri Balaji Institute of Technology and Management

Diwakar, Nagothu & Adarsh, Pentapati & Reddy, Sabharinadh & Raju, Gumpula & Kiran, Sai & Sharma, Vikas. E-Commerce web Application by using MERN Technology. International Journal for Modern Trends in Science and Technology. 2021;7:1-5. DOI:10.46501/IJMTST0705001.

Győrödi, Cornelia & Gyorodi, Robert & Pecherle, George & Olah, Andrada. A Comparative Study: MongoDB vs. MySQL; 2015. DOI:10.13140/RG.2.1.1226.7685..

Available:https://www.webpagetest.org/

Galitz WO. The essential guide to user interface design: an introduction to GUI design principles and techniques. John Wiley & Sons; 2007.

Dwivedi S, Dubey SK. Measurement of Web Usability: An Approach. International Journal of Computer and Communication System Engineering (IJCCSE). 2014;59-65. ISSN 2312-7694

Grady HM. Web site design: a case study in usability testing using paper prototypes. In Proceedings of IEEE professional communication society international professional communication conference and Proceedings of the 3th annual ACM international conference on Computer documentation: technology & teamwork. 2000;39-45.

Available:https://www.visual-paradigm.com/

Available:https://gtmetrix.com/

Stringam B, Gerdes J. Service gap in hotel website load performance. International Hospitality Review. 2019;33(1):16-29.

Suvvari A, Durai SR, Goyari P. Financial performance assessment using Grey relational analysis (GRA): An application to life insurance companies in India. Grey Systems: Theory and Application. 2019;9 (4):502-516.

Amin, Shahid & Kansana, Keshav & Majid, Jenifur. A Review Paper on E-Commerce; 2016.

Wang, Lijun & Zhang, Linchuang. Research on Architecture for B2B E-commerce Platform; 2017. DOI:10.2991/essaeme-17.2017.429.