E-commerce Website Performance Evaluation: Technology, Strategy and Metrics

Sumit Gupta

Amity University Uttar Pradesh, Lucknow Campus, India.

Pooja Khanna

Amity University Uttar Pradesh, Lucknow Campus, India.

Sachin Kumar *

Amity University Uttar Pradesh, Lucknow Campus, India.


MVD College, University of Lucknow, Lucknow, India.

*Author to whom correspondence should be addressed.


Customers can shop conveniently online with the help of the Cooperative Store Management System, an e-commerce web application, without having to go to the store in person. This technology seeks to lessen the effort of sales staff and eliminate the possibility of manual errors by automating data entry operations. Customers can save costs dramatically and gain valuable time by using this method. In addition, clients may take advantage of increased convenience and better service quality because to the fact that these services are available from the comfort of their homes, which promotes customer retention and draws in new customers. Work has unraveled the intricacies of web development process, shedding light on the challenges faced and the inventive solutions devised. From the complexities of user interface (UI) and user experience (UX) design to the thoughtful analysis of essential qualities for our online store, every facet has been meticulously examined to ensure that the platform prioritizes user involvement, seamless navigation, and efficient communication channels. A detailed study is done to analyse the drawbacks of using marketplaces instead of self-owned sites for small scale business. This work shed light on the processes that went into the creation of a website. Additionally, it provides a thorough analysis of the architecture, Technology, and system's functionality. Facebook News Feed that uses React for dynamic contents, react.js allows for efficient updates to the news feed in real-time without having to reload the entire page. while in LinkedIn Mobile its mobile app uses AngularJS for front-end development. Very limited amount of research work done till date explores the issue of web strategy in web site evaluation, and none includes web strategy in their evaluation frameworks. Citing above problem, a strategic framework was adopted to ensure consistency and provide an efficient solution. AngularJS provides a structured framework for building dynamic and responsive user interfaces. For the use case - MERN Stack website, the Largest Contentful Paint comes as 3.8 sec, First Input Delay comes as 20 milli-sec and cumulative layout shifts come with no delay. These scores provide suggestions for improving various aspects of performance, such as optimizing images, leveraging browser caching, and minimizing render-blocking resources.

Keywords: E-commerce, web based application, largest contentful paint, first input delay, cumulative layout shift, MERN stack

How to Cite

Gupta, S., Khanna, P., Kumar, S., & Pragya. (2024). E-commerce Website Performance Evaluation: Technology, Strategy and Metrics. Asian Journal of Research in Computer Science, 17(6), 114–125. https://doi.org/10.9734/ajrcos/2024/v17i6461


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